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planmyday app

improving the digital calendar experience through automation and AI


user research


wire framing & prototyping

visual design






8 weeks





This calendar app simplifies the way users manage their busy schedules by providing seamless integration with multiple third-party apps and devices. The product addresses prevalent user pain points in the productivity app market, while remaining true to the core purpose of a calendar app. By leveraging AI and task management features, the app enhances productivity and organization, making it the go-to platform for managing your personal schedule.

To create a simple and efficient calendar app that can help users manage their time effectively. The context of the project was to identify opportunities for improving existing calendar apps by incorporating emerging technologies and addressing user pain points. The deciding goal was to create an app that provides a personalized and intuitive experience for users, while also offering advanced features such as automation and AI-powered scheduling.




My focus was on professionals and busy individuals who prioritize organization and productivity. This target audience values efficiency, advanced customization options, and streamlined workflows. The app is designed to meet the needs of those who are constantly on-the-go, need to manage multiple calendars, and require the ability to quickly reschedule events and tasks.

I determined 3 pain points to solve:​

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Too many apps are downloaded in efforts to find the perfect scheduling app, causing users to waste time and become overwhelmed.

Lack of a one-stop shop is something that many productivity app users often complain about, and seek a single tool to fulfill their needs.

Time and simplicity in managing days is an important concern for planners.



An updated calendar tool that provides busy users with:


and flexibility in managing their schedules, with simple UI and features.


in adding tasks and events, saving time and increasing productivity.


to improve communication and efficiency in group tasks.

project timeline

Market Analysis


The research I conducted has shown that scheduling features are highly valued by individuals with busy lifestyles.

  • 90% of professionals use a digital calendar to manage their schedules.

  • 61% of office workers say they feel overwhelmed by the amount of work they have to do.

  • 75% of Americans use a digital calendar.

  • The average office worker spends an average of 9.3 hours per week on email, with much of that time spent scheduling and managing calendar events.

market validation

most with calendar or to-do list apps use them on mobile

% Relying on 
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User Research

After doing market research, 7 people within the target demographic profile were interviewed. A survey was also sent out. The following was a summary of insights gathered from the interviews and survey:

interviews and survey

  • Although productivity apps were created as organization tools, users are still looking for more efficiency.

  • We can see recent trends in health and lifestyle being reflected in people’s expectation of organization.

  • In the survey results about productivity tools, the most favorite feature is “scheduling multiple things”.

  • There’s a strong desire for automating the tasks and contents that are being organized into their apps.

  • Users prefer tools with a large amount of customization.

  • Integration with other apps, along with collaborative features, is useful.

user personas


A competitive analysis was done with the app's primary competitors, and the following opportunities were extracted:

  • Seamless integration with 3rd party apps and virtual meeting platforms as remote work settings become prevalent.

  • More advanced task management features and personalized notifications.

  • Better mobile functionality to meet users' productivity needs.

competitors and opportunities


After user research, I began sketching my ideas in the form of lo-fidelity screen sketches, and later medium-fidelity screens. Then, I went through several rounds of feedback revisions and UI changes, and eventually reached a final decision on the user flows and visual direction of the final product.

sketches and early iterations

Early Idea Sketches


Initial Wireframes


Medium Fidelity Screens



Throughout the development process, user feedback was an integral part of the product design. I conducted multiple rounds of testing to identify pain points and areas for improvement. To create a clean and minimalistic UI, I chose a default yellow theme that promotes productivity and is visually attention-grabbing. The overall design is intentionally simple and non-intrusive, making it easy for users to navigate and complete tasks efficiently.

Style Guides

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2. Let the app help with the rest!

1. Simply create or select a task.

feature highlights

Intelligent Time Blocking

The app to suggest blocks of time for different types of activities based on the user's goals and priorities.

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Feature for dumping unstructured thoughts and tasks, allowing users to declutter their minds and improve their focus.

Task Presets

Create preset tasks and all-day schedules, and copy existing tasks in order to save time.


For organizing and creating tasks with others.

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Adjust colors and modes to your liking.




Foldable Phone

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Desktop Dashboard



PlanMyDay offers a high degree of customization, allowing users to personalize their calendar and task lists based on their preferences and needs. Users can create different types of calendars for different aspects of their lives, and customize the appearance and settings to their liking.

high customization

The app leverages automation to streamline processes and save users time. Features such as automated smart rescheduling and intelligent time blocking allow users to optimize their schedules with minimal effort.


The app serves as a one-stop shop for all of users' scheduling and task management needs. The app considers events and tasks as the same, and eliminates the need for multiple apps or tools.

one stop shop

The app offers collaborative features, such as the ability to create and join workspaces and share calendars with others. This makes it easy for teams or groups to stay on the same page and coordinate their schedules.


The app utilizes advanced AI algorithms to provide contextual insights and suggestions based on the user's schedule and habits. This helps users make more informed decisions and optimize their time.

ai powered

market adoption

Methods of market adoption include influencer partnerships, targeted social media marketing, and user referral incentives. These strategies aim to increase brand awareness, reach a wider audience, and encourage organic growth through word-of-mouth marketing.

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