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Overview

bkny website case study

analyzing the education program's website experiences

role

ui/ux design

case study design

visual design

tools

figma

indesign

photoshop

duration

1-2 months

team

Monicaa

final-mock1.png

overview

Designblendz is a multidisciplinary design and architecture firm that offers a range of services including architecture, interior design, virtual staging, and 3D modeling.

 

This logo and branding project was my one of my largest contributions to the company, where I spent a large amount time working closely with the founder and a different departments of the company to understand and build the vision.

objective

To update the company’s previous logo. A new visual identity was desired to attract top talents and clients, establish a professional presence in the AEC industry, and give the public a clearer idea of what the company does.

gamerlift-mock1.jpg
Discovery

discovery

After the initial kickoff meeting with the CEO and department directors, I started a discovery session where I drew out the company’s core values and words that best described it. Establishing a set of words and values that best described the brand made it easier to create and explain the final logo results.

"which stylescape most fits your ideal vision of the company?"

Following the discovery phase and gathering the ingredients for the new branding design, I created 3 stylescape options for the client to choose from. Each one represented a different visual direction.

Visual DIrection #1

DB-Stylescape2-jpg.jpg

Visual DIrection #2

DB-Stylescape3-jpg.jpg

Visual DIrection #3

DB-Stylescape4-jpg.jpg
Design Process

sketches

The client liked the 3rd stylescape the most. So I began sketching logo ideas based on that.

Screen Shot 2023-03-31 at 7.24.57 PM.png

logo options

Next, logo options were created. I presented three logos that were closely related to each other. My goal was to “improve” the logo, rather than producing an entirely different look.

 

While presenting, I made sure to review the project’s process with the CEO and directors so that we were all on the same page. I found that reminding the client of the vision they described to me earlier made them more confident while seeing the logo results. Engaging them in targeted follow-up questions allowed for future revision requests to go smoothly.

Screen Shot 2023-03-31 at 7.33.57 PM.png
Final Logo

final logo

Main-Logo-Digital.png
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